How can we create a brand to represent the evolution of science and technology?

How can we create a brand to represent the evolution of science and technology?

SYNC

My Role —

Brand Design,
Print Design
& Web Design

SYNC stands for Science Yielding New Creativity, and it is a technology museum located at San Jose, California. The project is a redesign of The Tech Museum in the same area, and it aims to celebrate mankind’s technological achievements by highlighting connections between fields of studies. As a part of this project, a fictitious exhibition called, Hybrid Evolution, was born. Hybrid Evolution features three American inventors who have created something new by crossing more than one fields of science.

Logo

Stationery

Newsletter

Exterior Design & Wayfinding

Event Brochure

Website

Poster

Process

Research

San Jose Tech Museum is a great place that explains the evolution of technology and science. However, despite the rich content inside, the museum's identity didn't really have a unique voice that highlights the essence of technology evolution. I wanted to create an identity that makes this museum stand out from other technology museums. It needed to have a unique say on the process of creating a new invention.

Logo Development

It was very important to capture the process of inventing new technology and ideas. Throughout iterations, I focused on creating a mark that shows that new ideas are not just simply born from scratch, but it is created by connecting the dots between our old ideas and thoughts. I was highly inspired by the simplicity of chemical symbols and decided to use the "Y" as a sign that combines pieces of "science" for new "creation".

Colors